Home » Managing a Global Enterprise: A Concise Guide to International Operations by William R. Feist
Managing a Global Enterprise: A Concise Guide to International Operations William R. Feist

Managing a Global Enterprise: A Concise Guide to International Operations

William R. Feist

Published March 30th 1999
ISBN : 9781567201628
Hardcover
232 pages
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 About the Book 

In the global marketplace, the companies that can draw on worldwide operations to meet commercial challenges accrue a competitive advantage. Those who remain homebound will not sustain the competitive onslaught of globally oriented firms. CompaniesMoreIn the global marketplace, the companies that can draw on worldwide operations to meet commercial challenges accrue a competitive advantage. Those who remain homebound will not sustain the competitive onslaught of globally oriented firms. Companies from all nations are entering into mergers and acquisitions, joint ventures, and strategic alliances in the race for survival. This book encompasses, in a single volume, a broad description of the global aspects of management, human resource management, marketing, accounting, and finance. It is tailored to be a practical guide for managers in order to broaden their background in global operations and to enhance their appreciation for such operations for the benefit of their companies and their careers.Managers, executives, and students of international business will find this practical guide a one-stop resource for understanding the practice of doing business on a global scale.